Privacy policy
This Privacy Policy explains how your personal information is collected, used, and shared when you visit or make a purchase from wright-london.co. This policy applies to all users of our website.
COMPANY DETAILS
Trading Name: Wright London
PERSONAL INFORMATION WE COLLECT
When you visit our website, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some cookies installed on your device. As you browse the site, we also collect information about the pages or products you view, referring websites or search terms, and how you interact with the website. This information is referred to as Device Information.
We collect Device Information using the following technologies:
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Log files – track actions occurring on the website and collect data such as IP address, browser type, internet service provider, referring/exit pages, and date/time stamps
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Web beacons, tags, and pixels – electronic files used to record browsing behaviour
When you make (or attempt to make) a purchase, we collect certain information including your name, billing address, shipping address, payment information (processed securely via Shopify Payments), email address, and phone number. This information is referred to as Order Information.
When we refer to Personal Information, we mean both Device Information and Order Information.
HOW WE USE YOUR PERSONAL INFORMATION
We use Order Information to:
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Fulfil orders placed through the website (including payment processing, shipping, and order confirmations)
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Communicate with you regarding your order or account
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Screen orders for potential risk or fraud
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Provide information or marketing relating to our products, in line with your preferences
We use Device Information to:
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Screen for potential risk and fraud (particularly IP address analysis)
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Improve and optimise our website, including performance and marketing effectiveness
COOKIE POLICY AND CONSENT
When you visit our website for the first time, you will see a cookie banner requesting your consent before any non-essential cookies are placed.
We use:
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Functional cookies
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Analytical cookies
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Marketing cookies
These cookies may enable personalised advertising, cart tracking, and an improved user experience.
SHARING YOUR PERSONAL INFORMATION
We share Personal Information with third parties to help operate our business as described above. For example:
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Shopify powers our online store
Privacy policy: https://www.shopify.com/legal/privacy -
Google Analytics helps us understand how visitors use our website
Privacy policy: https://policies.google.com/privacy
Opt-out: https://tools.google.com/dlpage/gaoptout
Shopify may store your personal data in Canada or the United States.
We may also share Personal Information to:
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Comply with applicable laws and regulations
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Respond to lawful requests such as subpoenas or court orders
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Protect our rights and the rights of others
We do not sell your personal data to third parties.
BEHAVIOURAL ADVERTISING
We may use your Personal Information to provide targeted advertisements or marketing communications we believe may be relevant to you.
Learn more:
https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work
You can opt out via:
You can also visit:
http://optout.aboutads.info
DO NOT TRACK
We do not alter our data collection and use practices when a “Do Not Track” signal is received from your browser.
YOUR RIGHTS
If you are a resident of the United Kingdom, you have rights under applicable data protection laws, including the right to:
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Access the personal information we hold about you
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Request correction or deletion of your data
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Object to or restrict certain processing activities
To exercise these rights, please contact us using the details below.
We process personal data only when a lawful basis applies, including:
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Contractual necessity (for example, fulfilling orders)
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Legitimate business interests (such as fraud prevention and service improvement)
Where personal data is transferred internationally, appropriate safeguards are applied in accordance with applicable data protection standards.
DATA RETENTION
Order Information is retained for record-keeping purposes unless and until you request deletion, subject to legal and regulatory requirements.
MINORS
This website is not intended for individuals under the age of 13 (or under 16 where required by applicable law). We do not knowingly collect personal information from children.
CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time to reflect changes in business practices, legal requirements, or operational needs.
SMS MARKETING
We may use your data to send SMS messages such as:
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Order confirmations
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Shipping updates
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Cart reminders
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Promotional offers
Cookies may be used to determine when reminder messages are sent. You may opt out at any time by following the instructions provided in our messages or by contacting us directly.
ADDRESSES
Wright London is an online-only store with no physical visitor location.
CONTACT INFORMATION
You can contact us via email or through our contact form. We aim to respond within 24 hours.
Email:
support@wright-london.co
Phone:
+44 7537 127554
CUSTOMER SERVICE HOURS
(London Time – GMT +0)
Monday to Friday: 9:00 AM – 5:00 PM
Saturday to Sunday: 9:00 AM – 1:00 PM